Lead Designer
HDFC Bank
Led the team responsible for the complete design overhaul of the HDFC Mobile Banking app, a platform used by over 5 crore users.
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Hi, I'm Shaman.
Design leadership across systems, teams, and scale.













I am a Product Design Leader with 8 years of experience leading research and design teams. I have worked with 60+ clients across 20+ domains, shaping products that scale from early-stage ideas to experiences used by millions.
Across the 4 years I've been with NetBramha, I have led cornerstone projects with Indian clients such as HDFC Bank, Reliance Brands, and Bajaj Finserv. I have also led key projects with international giants such as the British Council and Sixt.
As the Associate Lead Designer, I have set up numerous research, design and testing processes — codifying how teams ship work that is both rigorous and human.
Before joining NetBramha, I was a design entrepreneur myself. In 2017, I co-founded a design studio where we serviced 40+ clients including Headout, Luminous, Ixigo and ASK Financials.
Lead Designer
Led the team responsible for the complete design overhaul of the HDFC Mobile Banking app, a platform used by over 5 crore users.
Explore Case Study




Lead Designer
Led the team in designing Reliance Brands' beauty retail platform for mobile and web from the ground up, crafting a seamless and cohesive user experience.
www.tirabeauty.com



