Hi, I'm Shaman.

Where clarity leads,
good decisions become inevitable.

Design leadership across systems, teams, and scale.

During my career, I have had the opportunity to work in different capacities with these great companies

  • HDFC Bank
  • Reliance
  • Sixt
  • British Council
  • Bajaj Finserv
  • Tira
  • Niyo
  • Adda52
  • Headout
  • Luminous
  • Ixigo
  • Planera

about

Portrait of Shaman Shetty

I am a Product Design Leader with 8 years of experience leading research and design teams. I have worked with 60+ clients across 20+ domains, shaping products that scale from early-stage ideas to experiences used by millions.

Across the 4 years I've been with NetBramha, I have led cornerstone projects with Indian clients such as HDFC Bank, Reliance Brands, and Bajaj Finserv. I have also led key projects with international giants such as the British Council and Sixt.

As the Associate Lead Designer, I have set up numerous research, design and testing processes — codifying how teams ship work that is both rigorous and human.

Before joining NetBramha, I was a design entrepreneur myself. In 2017, I co-founded a design studio where we serviced 40+ clients including Headout, Luminous, Ixigo and ASK Financials.

selected work

Lead Designer

HDFC Bank

Led the team responsible for the complete design overhaul of the HDFC Mobile Banking app, a platform used by over 5 crore users.

Explore Case Study
  • HDFC Mobile Banking — screen 1
  • HDFC Mobile Banking — screen 2
  • HDFC Mobile Banking — screen 3
  • HDFC Mobile Banking — screen 4

Lead Designer

Tira by Reliance

Led the team in designing Reliance Brands' beauty retail platform for mobile and web from the ground up, crafting a seamless and cohesive user experience.

www.tirabeauty.com
  • Tira — screen 1
  • Tira — screen 2
  • Tira — screen 3
  • Tira — screen 4
Tira — desktop view